bankESB promotes Brenna Breeding to Digital Marketing Officer

EASTHAMPTON, MASSACHUSETTS, May 22, 2023 — bankESB recently promoted Brenna Breeding to digital marketing officer.

Breeding, of West Springfield, joined bankESB in 2020 as digital marketing manager. In her new role, Breeding will be responsible for digital marketing content strategy and development, corporate website management, and will serve as the relationship manager for 3^rd party vendors. She earned a bachelor’s degree in sport management from the University of Delaware, and recently earned a marketing certificate from American Bankers Association’s Bank Marketing School.

About bankESB

Founded in 1869 as Easthampton Savings Bank, bankESB is headquartered in Easthampton, Massachusetts and operates 11 branches throughout Western Massachusetts. Through its sponsorship and charitable giving program, The Giving Tree, bankESB and the Easthampton Savings Bank Charitable Foundation support non-profit organizations and causes throughout Hampden and Hampshire counties. In 2022, The Giving Tree donated nearly $500,000 and over the past decade has donated more than $3.2 million. For more information, visit bankESB.com.

bankESB is a member of the Hometown Financial Group, a $4.5 billion mutual multi-bank holding company headquartered in Easthampton, Massachusetts, and the parent company of bankESB, bankHometown, and Abington Bank as well as Hometown Mortgage. For more information, visit bankHFG.com.