bankESB Adds Audrey Chechile to Marketing Department
EASTHAMPTON, MASSACHUSETTS, MARCH 9, 2023 — Audrey Chechile of Wilbraham has joined the bankESB marketing department as its marketing communications manager. In this role, she will be responsible for managing internal and external communications content to drive brand awareness, engagement, and business development; managing the company’s marketing and sales material development, inventory, and distribution; and managing bank-sponsored events and donations across the member banks of its parent company, Hometown Financial Group. She will be integral in supporting the marketing department in providing the highest level of service and responsiveness to customers, communities, and business partners.
Prior to joining bankESB, Chechile was the marketing manager at an automotive dealership group in Northampton, and before that was marketing manager at Canna Provisions in Lee. She has more than 10 years of marketing experience in complex, regulated environments with emphasis in design, public relations, project management, event planning, and more. Chechile holds a bachelor’s degree in Public Relations from SUNY Fredonia.
Founded in 1869 as Easthampton Savings Bank, bankESB is headquartered in Easthampton, Massachusetts and operates 11 branches throughout Western Massachusetts. Through its sponsorship and charitable giving program, The Giving Tree, bankESB and the Easthampton Savings Bank Charitable Foundation support non-profit organizations and causes throughout Hampden and Hampshire counties. In 2022, The Giving Tree donated nearly $500,000 and over the past decade has donated more than $3.2 million. For more information, visit bankESB.com.
bankESB is a member of the Hometown Financial Group, a $4.5 billion mutual multi-bank holding company headquartered in Easthampton, Massachusetts, and the parent company of bankESB, bankHometown, and Abington Bank as well as Hometown Mortgage. For more information, visit bankHFG.com.